The name is not a metaphor.
Extracted comes from 20 years of operating in restricted industries — where every word you publish might get your page taken down. We learned to strip away what doesn't work and double down on what does. Constraints are filters, not obstacles.
The early days
Hand-coded e-commerce sites when platforms wouldn't touch cannabis. Built marketing systems in hostile environments.
Restricted industries
20 years developing marketing systems where traditional advertising was unavailable. Every constraint sharpened the approach.
Cannabis exclusively
Post-legalization, 100% focus on independent retailers and craft producers. No other verticals. No corporate chains.
How we operate
Systems Over Tactics
We build compounding value, not short-term campaigns that expire.
Own What You Build
Your website, your email list, your organic rankings. Not rented from platforms.
Independence as Advantage
We only work with independent operators. The same operators corporate chains compete against.
Plain Talk, No Hype
Transparent about timelines, honest about what SEO can and can't do.
Operator-First Thinking
Strategy rooted in real retail operations, not textbook marketing theory.
The team
Chris Desa
Founder & Strategist
25 years in marketing, 20 in restricted industries. Built e-commerce sites by hand when platforms wouldn't touch cannabis.
Nick Ward
Co-Founder & Copy Lead
Content strategy and messaging. Turns operator knowledge into search-visible, compliance-safe content.
Richmond Manuel
Web Developer & SEO Specialist
WordPress, analytics, and technical implementation. Makes the strategy work at the code level.
Ready to outmanoeuvre the competition?
Book a 30-minute discovery call. No contracts. No pressure. Just a clear look at where you stand and where you could be.
Book a Discovery Call